Just a few weeks ago, I was celebrating my PR company’s 20th anniversary and thinking about the many amazing experiences I’ve had thanks to clients. Serving as spokesperson for a world-class sled dog race through snowbound Wyoming backcountry; traveling to Winnipeg to see polar bears in their habitat, trekking to Mexico to witness millions of migrating Monarch butterflies, watching wolves and grizzlies frolic with their babies in Yellowstone springtime, helping organize a celebrity gala to launch the first five-star hotel in South Lake Tahoe – all of these adventures were the result of working on client projects.
While I was often out of the office traveling to client locations, WordenGroup Public Relations never missed a beat thanks to the people at the heart of our business: Anne Parsons in our Denver office and Amy Stark in Jackson. They held down the fort, allowing me to be mobile while they made certain that our clients were getting outstanding results. They have been the consistent force that drives the work forward and have created relationships with our clients – and media – resulting in businesses that have stayed with us for 16 years.
When my daughter was small, she had a favorite picture book, Toot & Puddle, the story of two darling pigs. Toot decides to leave to see the world while Puddle remains at home. Both pigs have adventures – Toot, around the globe, and Puddle, home in Woodcock Hollow. I was thinking of Toot and Puddle writing this today.
I wasn’t even thinking of leaving the PR company that I had built. But then an unexpected opportunity to become editor-in-chief of Mountain Living – a new adventure – presented itself, and, like Toot, I jumped. As a result, Anne and Amy will also have a new opportunity – assuming lead roles managing the company, Anne in Denver and Amy in Jackson, no doubt with their own adventures along the way.
To reflect the changes, the WordenGroup name has changed to Word PR + Marketing – a new name that also emphasizes the firm’s focus on the written word, the building block of the all-important content and storytelling that drives PR. And Word PR will continue its niche focus on travel and tourism as well as art, architecture and design clients throughout the Rocky Mountain West.
I hate goodbyes. I avoid them whenever possible, preferring a bon voyage, ciao or “see you soon.” For now, I’m looking forward to the next phase as Amy and Anne move forward with Word PR + Marketing and I leave this blog in their capable hands as I reconnect with the world through Mountain Living. So this really isn’t a goodbye, it’s “until we meet again.”